Social Networking User Statistics Like YouTube, Facebook & Twitter

As of February 2009, the online rankings and rating system Complete.com ranked January numbers for 25 different social networking sites and this time Facebook beat out MySpace for the number one spot with the new contender Twitter coming in at the number three position.

This could quite possibly be the very first assessment seen in the United States that places Facebook in front of MySpace. News Corp. is the owner of MySpace which only received 58 million visitors in January where Facebook received 68 million visitors with Facebook having 1.1 billion pages viewed and MySpace having only 810 million unique pages viewed.

Back in April of 2008 Facebook and MySpace were tied for the number one spot but it didn't last long as MySpace regained its number one spot once again.

According to complete.com these numbers are completely from Web browser statistics in the United States only. This means it does not include any global statistics where most of Facebook's users are located (Internationally) now or any data from intermediary applications or widgets which are mainly how many devoted Twitter users contact their service. This could mean that Twitter's numbers are much higher than indicated.

Twitter on the other hand sends most of its traffic to MySpace, Google, TwitPic, and Facebook according to the latest data from Hitwise. This new social networking site sends approximately one out of every five users to entertainment sites such as YouTube, Flickr or TwitPic. There are some people who think Twitter is simply a "poor man's e-mail system" however Twitters clickstream sketch is different than most e-mail services.

The Society for New Communications Research published a report in August of 2008 titled "New Media, New Influences and Implications for Public Relations" which provided several case studies illustrating how social networking has benefited various organizations such as the Mayo Clinic, the Red Cross and Quicken loans among many others. Their findings showed that 57% of this group of early social media adapters gave testimony that the social media tools are becoming more important for their many activities and that 27% reported that social media is now their core component for messaging strategies.

Below is another breakdown of the top five social networks number of users according to Wikipedia.

Site Number of users
Myspace >253,000,000
Facebook >175,000,000
Friendster >90,000,000
Orkut >67,000,000
LinkedIn >35,000,000
(data from Wikipedia)

There are many statistics available regarding why people use social networking sites. For example 75% of people say they use a social networking site to keep in touch with friends and family while 62% say they are just being "nosy" and 55% of people surveyed say they want to express their opinions and views. Meeting people with similar views, interests and opinions makeup 49% of social network users, 13% of social network users want to document a specific occasions such as a wedding or a trip and 7% feel that social networking is a good place to meet a new mate or use it as a dating service.


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